FISH Visayas Explores How TikTok Shop is Revolutionizing E-Commerce, & Expanding Market Reach

EXPANDING MARKET ACCESS

FISH Visayas Explores How TikTok Shop is Revolutionizing E-Commerce & Expanding Market Reach

By Mary Ruth Ochavillo. Posted on DECEMBER 29, 2024.

Cebu City, Cebu – On December 9, 2024, fifteen (15) fishers from Bohol, Negros Oriental, and Siquijor participated in the “RGC Brings TikTok to Cebu” event, co-partnered by the Cebu Chamber of Commerce and Industry (CCCI). The activity aims at onboarding Micro, Small, and Medium Enterprises (MSMEs) onto TikTok Shop, utilizing its features for digital promotions and marketing to expand market reach. This initiative is especially relevant for the project’s partner fisherfolk associations, who are introducing newly developed products to the market.

Achieving Competitiveness Through Digital Marketing
As digital platforms continue to transform marketing strategies, MSMEs must adapt quickly to remain competitive. The rise of e-commerce platforms, particularly TikTok Shop, has opened up new opportunities for businesses to reach a global audience and thrive in a rapidly changing marketplace.

In collaboration with TikTok, the Republiq Group of Companies (RGC) partnered with CCCI, the Mandaue Chamber of Commerce and Industry, and the Department of Trade and Industry Region VII to help onboard MSMEs into the TikTok Shop ecosystem. The event provided valuable insights into market trends, effective sales strategies, and real-life success stories in e-commerce, equipping businesses with the tools they need to succeed in the digital economy.

TikTok Shop Product Features
During the event, partner fishers of the FISH Visayas Project gained knowledge of TikTok Shop’s product features, including Product Shopping Ads (PSA), Video Shopping Ads (VSA), Live Shopping Ads (LSA), and GMV Max. These tools are designed to drive sales and enhance customer engagement.

Participants also learned strategic approaches to:

Select Hero SKUs for optimal GMV growth
Collaborate with content creators to boost GMV
Scale commerce creatives
Succeed in LIVE sessions
Implement seasonal marketing plans throughout the year

These digital marketing strategies have inspired the participants to improve their products ahead of the official launch via social media channels. The training has also motivated them to refine their production processes and enhance organizational management, contributing to their ability to offer competitive products in the market and increase income generation.

Engaged Partner People’s Organizations
The FISH Visayas Project actively involved partner people’s organizations that have been developing products through the project. These organizations include:

Bohol
- Kahugpungan sa Gagmay’ng Mananagat sa Saguise (seaweed chips, fish chips, seaweed salvaro, bulad polvoron)
- Aguininghong Pundok sa Yanong Mananagat (bottled and deboned bangus)
- Ubujan Fishermen’s Association
Negros Oriental
- La Libertad Fish Processors Association (dried squid, fish, and bottled Spanish sardines)
Siquijor
- Siquijor Inland Fish Groomers Association (bottled and deboned bangus)
- Caticugan Farmers and Fisherfolks Association (bottled and deboned bangus)
- Maite Resource Development Association (toasted bread with seaweed tidbits)

This event aligns with the FISH Visayas Project’s goal of enhancing market access for fisherfolk through digital platforms. By participating in this initiative, partner organizations and fisher groups gained practical knowledge on establishing TikTok Shops to showcase their products. This boost in market visibility contributes directly to the achievement of Result Area 3.3 of the project.

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FISH Visayas Project Goals
The participation of the FISH Visayas Project in CCCI’s co-partnered event, “RGC Brings TikTok to Cebu”, supports the project’s objectives of achieving Result Area 1: Training for Fisherfolks and MSMEs and Result Area 3: Market Access. These efforts are aimed at enhancing the capacity of fisherfolk and MSMEs to engage with digital marketing tools and reach a wider market.

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